Maruti Suzuki Dzire crosses 3 lakh sales mark

October 8, 2018
Over 25 per cent customers have opted for top-variants where nearly 20 per cent have chosen automatic variant.

New Delhi: Maruti Suzuki on Monday announced Dzire has crossed three lakh sales mark in 17 months. The third generation Dzire was launched in May 2017, the company said in a regulatory filing.

Over 25 per cent customers have opted for top-variants where nearly 20 per cent have chosen automatic variant.

According to company filing, the top reasons for increasing demand are authentic sedan style and looks, coupled with comfortable drive and seating.

R S Kalsi, Senior Executive Director(M&S) at Maruti Suzuki India said: “We launched the new Dzire with smooth sedan styling, plush and roomy interiors, superior overall comfort and advanced safety features. It has created an excitement among our customers. The sales of new Dzire shot up by 28% compared to the previous generation car.”

The new Dzire meets the aspirations of young and indulgence seeking Indian customer. The testimony to it is 25% of customers have opted for the top variants, which are loaded with new features. The hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+. Nearly 20% of buyers have chosen the automatic variant,” he added.

The new Dzire offers latest technologies such as the SmartPlay infotainment system compatible with Android Auto and Apple CarPlay.

economictimes