Porcelanosa opens exclusive showroom in Dubai

March 14, 2019

Porcelanosa, a global leader in the innovation, design, manufacturing and distribution of luxury tile, kitchen and bath products, has opened its new showroom in Dubai.

The brand marks its presence at the Sheikh Zayed Road this time, located in the business hub of the city.

The newest showroom features luxury tiles, natural stone and mosaic, sanitary ware, bathroom furniture and kitchens, manufactured in Spain, with exclusive collections by famed late architect Zaha Hadid.

A Spanish fiesta-style soirée was hosted at the showroom’s premises on Shaikh Zayed Road, at the launch ceremony which was attended by several high-profile guests including Sheikh Mohammed bin Maktoum bin Rashid Al Maktoum as well as the Spanish ambassador to the UAE.

Porcelanosa started operations in Villareal, Spain in 1973 and has quickly grown to become the choice resource for homeowners, builders, architects and designers.

Its global presence extends to over 140 countries through more than 950 company points of sale including exclusive showrooms, distribution centres and an extensive network of independent distributors and retailers, said the company in its statement.

Porcelanosa’s flagship store stands tall at prestigious Fifth Avenue in Manhattan, New York, it added.

Speaking at the launch, executive vice-president Silvestre Segarra said: 'Dubai is an ideal location for Porcelanosa given its dynamic and cosmopolitan nature. We have always set a high benchmark in terms of innovation, and architectural and design solutions and hope to provide the same, rich experience to our clientele here.'

Porcelanosa also occupies the pride of place as the official sanitary ware and ceramic tiles provider to the Prince of Wales. They have also been awarded the coveted Royal Warrant.

In the past, the leading design major has had eminent personalities such as Hollywood actor George Clooney and Russian supermodel Irina Shayk as their brand ambassadors.

Ammar Hayani, the managing director, UAE, said: 'Porcelanosa is already enjoying tremendous success all over the world. The people in the UAE appreciate contemporary designs and high quality, all of which are among Porcelanosa’s specialties. As a brand, our focus will always be on being at the forefront of design innovation.'