Airports Council International (ACI) World has launched ‘The Voice of the Customer’ recognition for airports which demonstrated significant efforts in gathering passenger feedback through the Airport Service Quality (ASQ) programme.

To qualify, an airport member must have collected three or more quarters of data. This year, 140 airports have been recognized around the world. Delivery of ‘The Voice of the Customer’ recognition is sponsored by Amadeus.

“The Voice of the Customer recognition celebrates the commitment of airports that continued listening to passengers and adapting processes and procedures to meet changing expectations of customer experience in response to Covid-19,” ACI World Director General Luis Felipe de Oliveira said.

“As our industry works towards recovery, airports that listen to – and prioritize the needs and expectations of – customers will be better-placed to respond. ACI’s ASQ programme gives airports the tools, objective measurement and benchmarking, for airports to gather information on the needs and expectations of customers and help drive their performance in response.”

Bruno Spada, Executive Vice President Airport IT at Amadeus, commented: “We are proud to support this important recognition of airports that relentlessly sought to gather passenger feedback during the pandemic. During that period, we have worked in partnership with airports to help them rapidly scale passenger handling capacity up or down, to serve passengers in new parts of the airport or ‘off-airport’ and to make their experience contactless.”

“Despite the operational difficulties faced by all airports, we believe those that place the passenger at the centre of everything they do are well positioned to build safer and more satisfying, smoother experiences for travellers.

“We continue to innovate for recovery and beyond and will soon unveil more details about our new cloud solution for airport passenger services that brings together applications, hardware and services so airports can deliver a more agile and better connected end-to-end experience than ever before,” Spada added.

The Airport Service Quality programme is the world’s leading airport customer experience measurement and benchmarking programme. The ASQ Departures programme measures passengers’ satisfaction across 34 key performance indicators. More than half of the world’s travellers pass through an ASQ airport.

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