Turkish restaurant brand CZNBurak picks JLL for global marketing

Publish May 5, 2021
real estate

JLL, a leading professional services firm that specialises in real estate and investment management, and famous Turkish restaurant CZNBurak, a brand that is owned and managed by Dives Holding, have signed an agreement to support its expansion and growth regionally, as well as globally.

As part of the agreement, JLL will find potential investors as well as partners for the restaurant, and assist multiple market entries, starting with the Middle East and then expanding to the global market.

The aim is to bring the well-known restaurant to each major city as a flagship Turkish dining experience, remarked Dilshad Sak from Dives Holding after signing the deal with Alfred Abi Antoun, the Head of Retail (KSA & Egypt) at JLL.

'As we grow, it is inevitable that operational challenges will emerge, especially as Dives Holding is carrying out a huge Turkish flagship brand,' stated Sak.

According to him, CZNBurak has been a huge success story since opening in Dubai Downtown Boulevard, serving more than 45,000 customers in its first month, including Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and celebrities such as footballer Cristiano Ronaldo and actor Steven Segal. The restaurant is a collaboration between Özedmir and Dives Holding.

Chef Burak Özdemir, aka CZN Burak, is known for his viral videos where he is cooking massive amounts of food and always smiling directly into the camera while cooking.

The restaurateur and social media sensation owns restaurants in Turkey and Dubai, and will soon be opening his flagship restaurant in Qatar as well as CZNBurak Burger in Dubai Mall. He currently has 21.9M followers on Instagram and 36.9M on TikTok.

'As such, we are obligated to be more cautious and ensure that our operations are carried out efficiently and effectively. We believe this partnership will provide us with the necessary capabilities to achieve our goals,' he added.

Commenting on the partnership, Antoun said: 'Expanding into a market or breaking into new countries is a challenging protocol for any brand.'

'Whether it’s an F&B brand, a grocery store, a service shop, a fashion retailer or an entertainment concept; understanding the market and targeting the correct locations create a strategic approach to the brand in the region and we look forward to assisting Dives Holding with the process,' he added.

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