Sharjah airport launches new sonic branding

Publish September 30, 2021

The Sharjah Airport Authority (SAA) has launched the sonic branding of Sharjah International Airport to provide a safe travel experience and pioneering services for all.

The musical tone, inspired by the sounds and movements of the airport, adds a new dimension to the airport’s identity, Emirates news agency WAM reported.

The sonic branding highlights the three seagulls in the logo: air, land and sea. The Emirati culture and Sharjah as a travel hub are embodied in the melodies of oud, while the piano represents sustainability.

The sonic, in general, has a relatively slow tempo to convey a calm, pleasant travel experience.

SAA Chairman Ali Salim Al Midfa stated that the launch of the sonic branding for Sharjah Airport is in line with the development of the brand and the authority’s strategy.

He said: 'By setting new standards in innovation creating the sonic branding, with its memorable, and globally resonant tone, the authority hopes to strengthen the link between residents and visitors of Sharjah and the UAE and the services provided by the airport.'

Al Midfa added: 'The sonic branding, inspired by the movement and the distinctive sounds of the airport, represents the identity of Sharjah Airport and embodies its position as a gateway to the world. In addition, it signifies the airport's vision to be among the top five regional airports while also symbolising the continuous growth of the Emirate.'

The sonic branding for Sharjah Airport was chosen after a long selection process and continuous experimentation to find the ideal sound.


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