Priority Pass announces global tie-up with CarTrawler

Publish January 14, 2022

Collinson’s Priority Pass has launched a global tie-up with CarTrawler, the global B2B provider of technology solutions for the travel industry, offering members access to CarTrawler services through the Priority Pass app.

The partnership represents a push towards creating a seamless travel experience for Members by going beyond the airport to enhance the overall customer journey.

With 56,000 locations worldwide, CarTrawler leverages a network of over 2,200 car rental and mobility providers to ensure optimal availability and pricing – allowing for travellers to choose from a range of add-on transport options that best suit their needs, budget and schedule.

The service will be available globally to all Priority Pass Members in 42 different languages and includes car rental and a variety of airport transfer options, including shuttle and on-demand ride-hailing.

The new global partnership gives Priority Pass Members the added value of a streamlined travel experience, which enables them to book ground-based transport effortlessly, and is accessible within each market that Priority Pass has a presence, including the GCC region.

Members in the GCC gain access to competitive rates from multiple car rental and mobility providers such as Careem, Avis and Hertz and Members can use any valid payment card to hire their vehicle or pay for their transfer.

“Collinson is dedicated to continually innovating our range of premium travel experiences, to meet the rapidly changing needs of today’s traveller. More specifically our customers are looking for enhanced, digitally enabled, end-to-end customer experiences. This partnership with CarTrawler directly responds to that need, providing a market-leading benefit, beyond the airport, delivered directly into their hands via our Priority Pass app,” said Christopher Evans, Joint CEO at Collinson.

“The travel industry is rapidly changing, and with it are consumers’ demands. Due to Covid-19, travel can be quite stressful, so it is more important than ever to provide travellers with solutions that make their journey relaxed and stress-free. Our global research, The Return Journey, highlighted that todays’ traveller is willing to pay for services and experiences that make their journey more seamless.

“For example, a third (30%) of UAE travellers said that they are willing to pay extra to have access to a quiet area where they can sit and relax. The same sentiment is also seen in Saudi Arabia where over one in three would pay for airport lounge access (37%). The survey also highlights that 22% of travellers in the UAE and 27% in Saudi would be willing to pay for transport to and from the airport that is supplied by a travel brand or vendor, and so we are proud to partner with CarTrawler as we continue to enrich the customer journey at every step,” said Priyanka Lakhani, Senior Vice President Commercial, EMEA.

CarTrawler CCO Aileen McCormack commented: “CarTrawler’s purpose is driving successful partnerships, so we are excited to partner with Priority Pass on this seamless customer proposition for their Members. Not only does it provide the broadest choice and breadth of car rental and mobility options to Priority Pass’s Members around the world; it also enables us to use our world class technology to curate a best-in-class traveller journey which eliminates the stress and worry which travellers are facing today. As the travel industry looks to recover from the global pandemic, a partnership like this is important to help get the industry back to where it needs to be.”

Today’s partnership announcement is yet another example of how Priority Pass is improving customer journeys - by creating relevant, personalised and premium end-to-end experiences.


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